Joseph SzalaUnderstanding the Difference Between Identity Design and BrandingWhen we talk about building a brand — be it a restaurant, professional service, or any type of company — , it’s crucial to distinguish…Aug 8Aug 8
Joseph SzalaThere’s a Difference Between a Creative Brief and a Brand Strategy and You Should Know ItMaybe overly affected by influencers on social. I mean, who isn’t at this point. After all, they’re job is to attempt to influence. For me…Aug 1Aug 1
Joseph SzalaWhy emulating existing brands is a big mistake for startup restaurant brandingWhen building a new restaurant concept, inspiration is in no short supply. Often times leaders look to category giants for direction on…Jul 27Jul 27
Joseph SzalaThe balance between beauty and SEO for creative agency websitesAgency websites — and studios, firms, collectives, et al for that matter — usually are exemplary of beautiful design in practice. Layout…Jul 21Jul 21
Joseph SzalainBullhearted Creative CoBranding Bull Stories: Bull in a China ShopBull metaphors can inspire how brands are built. In this story, we discover a better meaning for “bull in a china shop” and what it means.Apr 21, 2021Apr 21, 2021
Joseph SzalainBullhearted Creative Co7 Pivotal Trends for Restaurants in 2021It goes without saying that 2020 was a nightmare of a year for everyone around the globe. Our industry — the restaurant industry — has…Jan 8, 2021Jan 8, 2021
Joseph SzalainBullhearted Creative CoQuit skinning the ‘Skins. This was the right moveWhy changing the name to “Washington Football Team” was a smart playJul 25, 2020Jul 25, 2020
Joseph SzalainBullhearted Creative CoFree to enjoy the simple, good things in life[Case Study] Developing the HipBurger brand from strategy through identity.Jul 21, 2020Jul 21, 2020
Joseph SzalainBullhearted Creative CoFive critical errors in building brand hotel brand toolkits and playbooksAvoid these common errors to create toolkits and playbooks that get adopted and frequently usedJul 17, 2020Jul 17, 2020
Joseph SzalaResponding to the “responsive branding” farceI was at the Creative South conference last week listening to Bill Gardner give an exhilarating rundown of logo trends. One of the trends…Apr 17, 2018Apr 17, 2018
